minimo is a neighborhood wine shop celebrating small-production wines that exhibit a true expression of their origins. The shop promotes independent and family-owned wineries that follow sustainable practices in their farming, sourcing, winemaking and workforce.

minimo is dedicated to connecting people with the stories behind its unique wines, and building a community of people passionate about wine regardless of expertise level. At minimo the wine buying experience is personal, accessible, and engaging. More than just a retail wine shop, minimo is also a neighborhood gathering space for the community to enjoy and learn about wine.

minimo was formerly known as Oakland Crush. minimo is Italian for minimal. Our name reflects our commitment to minimal-intervention wines: minimal in the field, minimal in the bottle. Our focus is on small-production, independent wines & ciders from sustainably farmed vineyards (usually organic or biodynamic), and we seek wines made without unnecessary additives. 

Enjoy a Bottle of Wine with Friends: 

minimo features a 12-foot communal table, where customers are welcome to drink any bottle purchased in the shop, with no corkage fee. The Tasting Area is 21+ only.

Wine Tastings:

Thematic wine tastings every Wednesday evening 5-7pm, and Saturday afternoons 12-7pm, often with winemakers present. No reservations needed.


The Tasting Area of minimo is available for private events. Please click here to learn more!

Wine for your Party or Event:

We’d love to provide the wine for your party, wedding, fund-raiser, reception, business event, or any other gathering!  Contact us at 510-891-1024 or to discuss your event and tell us what kind of wines you’re looking for.  We’ll make suggestions or curate a selection to meet your budget.  Cases (solid or mix-and-match) purchased for off-site consumption qualify for a 10% discount.

Gifts and Goodies:

We offer gift certificates available in any amount.

We carry a small selection of snacks & baked goods including artisan cheeses and crackers, almonds, organic olives, and cookies.  We also have some beautiful hand-turned, reclaimed wood bowls and wine-stoppers from Miller Woodworking in the Central Valley.

Need to purchase or send a gift?  Let us help!  Contact us at 510-891-1024 or to let us know what you’re looking for.  Or just tell us your budget and we’ll pick out something fabulous.  We can package your gift in a festive basket for a small additional charge.  Shipping where permissible is available, and gifts can be delivered locally for a fee depending on distance.

Special Orders:

Looking for something special, or want a full case of a wine you loved?  Just let us know.  If we can get it for you, we will!


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